Tha Blue Carpet Treatment

Sound DNA

• Hip-Hop
• West Coast

• bassheavy
• swaggering
• coastal

About

Snoop Dogg is indisputably one of hip-hop’s greatest talents. Unfortunately it’s been more than a decade since the heady days when Death Row ruled the West Coast, and in that time Snoop has also proved himself to be one of hip-hop’s most notorious underachievers. The dazzling improvisational brilliance that Snoop displayed on his Death Row releases has never disappeared entirely, but it's appeared only in brief flashes on a string of albums undone by lazy production and bloated run times. But on <i>The Blue Carpet Treatment</i> Snoop seems reinvigorated in the wake of the massively successful <i>Rhythm & Gangsta</i>. If <i>Rhythm & Gangsta</i> bought crossover success with its laidback sound and commercial sheen, then <i>The Blue Carpet Treatment</i> is Snoop’s chance to show fans that he is still capable of crafting a West Coast classic without making embarrassing concessions to the pop market. The opening swagger of “Think About It” sees Snoop spitting tongue-twisting non sequiturs with a verve and charisma that he hasn’t displayed since <i>Doggystyle</i>. The production here is almost universally strong, with producers like West Coast veteran DJ Pooh and relative newcomer Frequency crafting beats that nod towards Snoop’s G-Funk steeped heyday without sounding antiquated or derivative. <i>The Blue Carpet Treatment</i> is the Snoop Dogg album that West Coast heads have been anticipating for years. It’s been a long wait, but well worth it.

via Apple Music

Tracklist

Credits