Full Bloom

About

Full Bloom is the fourteenth studio album by American rock band 311, released on October 25th, 2024. It is the first to be produced by Colin Brittain and the sixth to be produced by Scotch Ralston. Tim Pagnotta is also listed as a producer. It is the first 311 album since 2019's Voyager, which marks the longest gap between studio LPs in the band's career. The album was released through SKP, a company founded by lead singer Nick Hexum and his wife Nikki Hexum, which strives to help upcoming musicians publish their music without the takeaways of record label. Full Bloom is the first ever album to be released through SKP. In a June 2023 interview with American trade magazine Variety, frontman Nick Hexum confirmed that 311 would begin recording new material for their fourteenth studio album: "We're making new music right now. We've got sessions planned to rehearse the new tunes this summer and record them for real in August." The band announced on social media in September 2023 that they were back in the studio. Hexum also added in his interview with Variety that the new material planned to be recorded was "311 on steroids". On March 9th, 2024, 311 performed a live debut of the unreleased single "You're Gonna Get It" during their two-night 311 day celebration at Dolby Live in Las Vega, Nevada. "Hey did you guys hear that we were working on new music? This song is called...'You're Gonna Get It'." In May 2024 during a livestream on Twitch with lead singer Nick Hexum, he stated that the upcoming album has been completed, and has been sent out to publishing to be printed. Later that month, a website was promoted across 311's social media platform, fight.311.com (which now redirects to unlock.311.com, a promotional countdown website for Full Bloom's second single, "Need Somebody"). Upon entering, the site was set in a dimly lit room. It showed an intractable flyer on the wall of the room. Upon clicking, it prompted the user to enter a "fighter name". A few days later, the website was updated to show two character, one portrayed by Nick Hexum. It would prompt the user to choose their fighter. On June 6th, 2024, the band announced via social media that their first single in five year, and music video in seven years would be released on June 7th, 2024, for the song "You're Gonna Get It", which was debuted live three months prior in Las Vega, Nevada. The main storyline of the music video follows each of the five band members portraying characters in a fight club, inspired by the hit 1999 action movie, Fight Club. The video also includes shots of the band performing the song in the same room with cheering fans circled around them. "You're Gonna Get It" charted on the Alternative Airplay chart at a peak position of #17 for 17 week. On September 16th, 2024, unlock.311.com was promoted across all social media platforms by the band, similar to the promotion of the previous single. The website would display sand across the screen, that upon wiping away would reveal an orange lotus flower and a countdown. The next day, the band announced a new song titled "Need Somebody", that would be released on September 18th. The song was released alongside an official announcement that the album was titled Full Bloom and would be released on October 25th, 2024. On October 25th, 311 released a music video for the title track "Full Bloom", featuring the band performing in a soundstage with three high quality video effects walls behind the band. The video is the first 311 music video filmed in 4K and a 21:9 aspect ratio. .

via Last.fm

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