It's Not That Deep

About

Shortly before releasing her eighth album in 2022, Demi Lovato posted a photo dressed in all black with her middle fingers up, captioned “a funeral for my pop music.” That album, <i>Holy Fvck</i>, channeled heavy feelings through hard rock and pop punk, abandoning the sweetness of her biggest hits to embrace her early inspirations. Lovato’s first remix album, 2023’s <i>REVAMPED</i>, doubled down on the pivot, reworking songs like “Heart Attack” and “Cool for the Summer” into tough rock numbers. But as she teased her ninth studio album in summer 2025, the 33-year-old singer captioned a cheeky TikTok from the studio: “My pop music coming back to life after we held a funeral for it.” Popvato had officially returned. On <i>It’s Not That Deep</i>, Lovato sweats it out under the strobe lights, reveling in the sultry, celebratory sounds of house, EDM, and club pop. “I wanna go fast/I wanna go hard,” she sings on “Fast,” a pulsing ode to letting go of inhibitions. She breaks out the choreo for the first time in years in the video for “Here All Night,” a synth-pop jam about hitting the club after a breakup. Executive producer Zhone (whose past credits include Troye Sivan’s “Rush” and Kesha’s “Joyride”) maintains the frisky, fully embodied mood. “It’s not that deep, unless you want it to be,” Lovato winks on the electro thumper “Kiss,” though it’s not shallow, either. See “Sorry to Myself,” a sparkling synth-pop reckoning: “I was my favorite hater, but I’m tired,” she belts out. “Now I’m flirting with hope.”

via Apple Music

The Clerk says

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