That's Showbiz Baby!

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When JADE made her bombastic solo debut with “Angel of My Dreams” in July 2024, her yet to be named album had already been completed. The song, a Mike Sabath production that splices power-ballad theatric, stomping electro bassline, and sugary, sardonic melodies into a Frankenstein’s monster of a tune, was hailed by fans and critics alike for its bold experimentalism, setting up sky-high expectations for the Little Mix star’s future output. As JADE told Apple Music’s Rebecca Judd, shortly after its release: “There’s a lot of songs on the record that have that same experimental vibe. I have a few of the more straight-down-the-line, poppy songs on there, but peppered in with the chaos that is my brain.” The statement holds water now <i>THAT’S SHOWBIZ BABY!</i> has landed. Front-loaded with single, which see JADE navigate shimmering disco sensuality (“Fantasy”), ballroom club (RAYE co-write “Midnight Cowboy”), and no-punches-pulled electropop (“FUFN (Fuck You for Now)”) with consummate ease, the back half of the record pulls her broad spectrum of influence together cohesively without sacrificing any of the originality or left-field choices that have come to shape her sonic identity. “I think [the reaction to ‘Angel of My Dreams’] has given me reassurance that I can really be myself,” JADE said. “I can take these risk. I can do something a bit braver…” That confidence extends to the album’s lyrical theme, which examine JADE’s complex feelings about life in the spotlight, love and its maddening effects—see the delightfully unhinged romance of “Plastic Box”—and the relatable feeling of being at war with your own mind, from all angle. She shoulders her own blame for throwing up emotional walls on “Self Saboteur” only to pull back the curtain with skittish midtempo “Glitch,” revealing the distorted inner voice “telling me lie, telling me how it is” and “hijacking all my decision.” “Unconditional” makes floaty, ethereal promises of love without reservations to someone struggling to love themselves over a chugging, synth-pop beat, while “Natural at Disaster” takes the concept of a torch song and interprets it literally, putting a vocally dramatic match to the gentle, piano-backed memory of a toxic dynamic. “If there are any darker topics that are personal to me that I write about, then I always give it a bit of a humor to it,” JADE said, speaking to Apple Music’s Zane Lowe in the week of release. “It’s been fun as a songwriter being able to finally write more personal concepts and explore that and show people exactly who I am.” .

via Apple Music

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