This Is For

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In their first decade as a nine-member K-pop girl group, TWICE became masters at exploring new facets of their concept without ever losing the unwavering cheerfulness that defines it. For <i>THIS IS FOR</i>, TWICE’s fourth full-length album since their 2015 debut, the third-generation squad slides into a comparatively subdued cool-girl persona to explore overlapping themes of female empowerment and romantic frustration, artfully navigating the space between K-pop’s “girl crush” and “bubblegum pop” false binary. The cool-girl persona is especially on display in <i>THIS IS FOR</i>’s title track, a high-energy song that starts with a chuckle and a shout-out: “This is for all my ladies who don’t get hyped enough/If you’ve been done wrong, then this your song, so turn it up.” TWICE makes room for feelings of otherness on “THIS IS FOR” before using the synth-pop bop “MARS” to expand on the theme: “Do you ever feel like/You don’t belong in the world?” The tale of tested confidence continues in the rolling rhythms of “G.O.A.T.,” a subunit song that has members Mina, Dahyun, and Chaeyoung comparing themselves to a phoenix rising from the ashes in the aftermath of a breakup: “Got me on a roll, yeah, I breathe fire/Try to bring me low but I go higher.” .

via Apple Music

The Clerk says

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