Atari

Biography

Atari () is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French holding company Atari SA (formerly Infogrames) and its focus is on "video games, consumer hardware, and licensing". The original Atari, Inc., founded in Sunnyvale, California, United States in 1972 by Nolan Bushnell and Ted Dabney, was a pioneer in arcade games, home video game consoles, and home computers. The company's products, such as Pong and the Atari 2600, helped define the electronic entertainment industry from the 1970s to the mid-1980s. In 1984, as a result of the video game crash of 1983, the assets of the home console and computer divisions of the original Atari Inc. were sold off to Jack Tramiel's Tramel Technology Ltd., which then renamed itself to Atari Corporation, while the remaining part of Atari, Inc. was renamed Atari Games Inc. In early 1985, Warner established a new corporation jointly with Namco subsequently named Atari Games Corporation, which took control of Atari's coin-operated games division. The rights to Atari, Inc.'s game properties were shared between the two companies: Atari Corporation receiving the trademarks and the home rights, while Atari Games receiving the rights to use the logo and brand name with appended text "Games" on arcade products. In 1996, Atari Corporation reverse-merged with disk-drive manufacturer JT Storage (JTS) and effectively perished. In 1998, Hasbro Interactive, part of the toy company Hasbro, acquired all Atari Corporation–related properties from JTS, as part of a subsidiary which it then renamed Atari Interactive. Meanwhile, Atari Games was acquired by Midway Games in 1996, and effectively retired the Atari name on arcades by 2000 to avoid public confusion with Hasbro's Atari home releases. Infogrames Entertainment (IESA) – precursor of the present-day Atari SA – became the new owner of the Atari brand after buying Hasbro Interactive in 2001, renaming it Infogrames Interactive, which

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