Bill Backer
Biography
William Montague Backer or Bill Backer (June 9, 1926 – May 13, 2016) was an American advertising executive. He is remembered for creating the Coca-Cola slogans "Things go better with Coke" and "the real thing", and the Miller Lite slogans "everything you ever wanted in a beer, and less" and "Miller Time". In 1971, Backer created the Coca-Cola campaign and accompanying song "I'd Like to Teach the World to Sing (In Perfect Harmony)."
Bio from Wikipedia
Discography
Records they worked on — most-collected first.
Familiar To Millions
2000
Diana Ross
1976
NBC's Saturday Night Live
1976
Rhinestone Cowboy
1975
20 Top Star Festival Dynamic Hits Volume Two
1972
I'd Like To Teach The World To Sing (In Perfect Harmony)
1971
Now
1973
It's The Real Thing. Coke.
1971
TeeVee Toons: The Commercials
1989
Christmas In The Stars (Star Wars Christmas Album)
1980
Country Gentleman
1974
Hello, Summertime
1974
The Best Of Ray Conniff
1973
20 Fantastic Hits By The Original Artists Volume Two
1972
I'd Like To Teach The World To Sing
1971
Credited work
804 releases · 204 albums · active 1966–2024
- Performance · 884
- Other credits · 3
Studios: Power Station · Morgan Studios · I.B.C. Studios · Celebration Recording Studios